Hanamira Branding

We've been itching to share this latest project with you. It's a brand development for Hanamira Modestwear. These 2 dynamic ladies design their own classy and elegant garments not only for modern Moslem women, but also for other fashion-conscious divas who like to 'keep it tidy' and cover up while looking super chic at the same time.

Raihaana and Sameera wanted a brand that was light and a bit sassy but also elegant and demure. We expressed the elegance in the unique domed H letter forming their brand mark, and let out the playfulness in their brand palette. We also created 4 shapes that will be incorporated in their branding to differentiate seasonal ranges and to add some variety to their expression.

This was such a fun project and there's more to come that we'll share in upcoming posts. Have a look at the brand design below, with sections of their moodboard also created during the process.


PUBLISHED 27 MAY 2016





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