GWR Branding

Today we have the enjoyment of sharing with you a brand development project that has been in progress for a few months. It is for a roofing company, GWR Roofing, incorporating 4 divisions: Roofing, Projects, Training and Products. The client wanted their primary colour to be a mid green, with a different colour for each of the 4 divisions. They wanted something very simple but abstract which would allow for 4 variations for each of the divisions. So, we worked with triangles, being the most predominant, recognisable roofing shape. The final logo is a segmented triangle made up of 4 smaller triangles representing the 4 divisions in the shape of a roof 'coming together'. Their palette colours are striking and allow shades of each for variation in their marketing material.

In addition, we have also designed some stationery including business cards, a letterhead and email signatures for the Roofing division, and a generic folder in green to be used for all divisions. You can see the logos for each division below as well as the stationery items. Website coming soon.








All content Copyright © to Jo Petzer 2015