Free Facebook marketing tips

If your small business does not have a Facebook page, then you're losing out. Big time. We thought that we would share the process of creating a business page for your company. It's not difficult. Your target market are undoubtedly all on Facebook, as are your competition so in order to stay on top of your game your business should be there too.

In order to create a Facebook business page, you need to have a personal profile. The two are in no way related and fans of your business page won't be able to see your personal stuff (unless they're also your friends). But you do need a personal profile to be able to manage your business page. Below is our step-by-step guideline to setting up a Facebook page for your business.

  1. To create your page go to You'll see six blocks. Select the one most appropriate for your business. That should either be Local Business or Place or Artist, Band or Public Figure. Unless you're a big corporate concern or an official brand you don't need to worry about the others.
  2. Once you've clicked on the relevant category, follow the prompts to create your page. You'll need to include your physical address so that Facebook knows you're not a scam artist. If you don't want people arriving at your premises, then don't include your street number, just your street name. Make sure that you like your own page and put it into your favourites so you can access it easily from your profile.
  3. When you upload your thumbnail image it should be a crisp, clear version of your company logo, or a good picture of you if you are an artist or public figure.
  4. Your cover pic should be a good quality image that will appeal to your target market. If you're going to include text in your cover pic make sure that it's not more than a single line (8 to 10 words) and that it is placed near the top of the image so it isn't obscured by the thumbnail or other buttons that appear at the bottom of the cover.
  5. Make sure that you fill in as much information as possible, i.e. your phone number, email, website, short description of what your company does, and a long description with services and/or more details. Include your price range and trading hours too if you can.
  6. Facebook now has a section for targeted interests. You can select up to 10. These help to make your page more visible to your selected market so be sure to fill these in.
  7. The next step is to upload some photos of your product or your service, share some links from websites or other pages, so that your page has some interesting content to attract likes.
  8. Then start inviting your existing friends and contacts. Facebook lets you do this by ticking names off the list of your current friends, or by connecting to your mailing list and inviting people to like your page that way. This is the first step to securing likes on your page.
  9. Once you have reached 25 likes on your page you can create a custom name for your page. Make sure you do this because it will look much better on your company stationery and also be easier for people to find you online.
  10. Generally only 10 to 15% of your page fans (likes) will see any of your posts so obviously the more fans you have, the higher the change of more people seeing what you post. The goal to successful Facebook management is getting as many likes as possible on your page. This can be done by sharing your page in relevant groups that allow advertising; sharing your page address on all your company stationery and correspondence, and using Facebook paid advertising. Whatever you do, do not fall for those scams that offer you thousands of likes for some money. They will be dead likes from people who are being paid to like your page and who aren't really interested. Facebook will remove them and your money will be wasted.
  11. You should post at least once a day on your page, or up to 3 times if possible. What you post doesn't have to be all about your company. Only about 30% of your posts should be directly about your company and your products or service. The rest of your posts should centre around your company and interesting articles, tips and other info, images, links and videos around what your company does. 
  12. The best way to generate content to share on your page is by using Pinterest ( to save interesting articles and info into boards. Then sit down every week, or once a month and schedule the links and other info that you've saved to post automatically on your page. That way you won't have to think up things to post every day. You do need to check Facebook daily, though, to respond to messages and comments.

If all that sounds like too much work we can help. We offer a Facebook page setup package for R750 that comes with a everything you need to get started plus a free Facebook Management booklet to help you along the way as well as follow-up email support from us. You can find out the details and order that package at the link below:


Below are the links to some pages that we've set up for clients recently.

Looking forward to helping you get your business out there!

All content Copyright © to Jo Petzer 2015