All of the above can epitomise your company branding if you do it right!
Logo design, company image and branding are often confused with each other. To ensure that your branding is really brilliant, you need to understand the differences between the three.
Your Logo identifies your business in its simplest form, using a symbol or a mark. The bolder and simpler that mark is, the more memorable it will be and the more effective its impact will be.
Your Identity is the visual system that forms your company’s ‘dress code’, your business card, letterhead, website and other stationery, signage and banners, adverts, packaging inserts, staff dress. Basically, all visual elements that represent your business.
Your Branding is the perceived emotional image of your company that your clients develop over time (i.e. years, not overnight). This is created by how you deal with your clients and how they feel when they make communicate with you or your staff, and make use of your product or service. So, your brand comprises everything that your company does, and should harmonise with your logo and image.
And, yes, small-businesses can be brands. You don’t have to be a huge corporate concern to benefit from great branding. But not many small-business owners are aware of this. Which is where we come into the picture to help create a winning formula that will make your little company splendid and get it to stand out from the crowd of your competitors.
Our part in the whole scheme of getting your small-business ‘out there’ and in helping you ‘reel in’ great clients, is to lay the foundations for your company branding through design. Although we will give you lots of ideas on how to use the designs we create for you and how to market your company with them, what you actually do with them and how you keep your promises to your client is up to you.
This is why it is so important that the work we do for you is an accurate representation of what your company is all about, and why we insist on you completing a comprehensive form before we undertake any logo design work for you.
Please remember to visit our Freebies page and take advantage of the free information supplied to help you use your logo and marketing materials effectively so that your branding becomes brilliant!